Instagram is more than just a casual pastime: It’s a powerful marketing platform for business owners everywhere. With over half a billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen. Tactics like running Instagram ads and reaching out to influencers are effective, but, [...]
Leanne Mai-ly Hilgart couldn’t find a winter jacket that was beautiful and cruelty-free. So she designed one. In 2009, she launched Vaute Couture as a concept, with pre-orders and no physical product or investors. Her new customers supported the brand on pure faith, buying into Leanne’s story, and her vision to change the world. The [...]
There’s a world of difference (and difficulty) between using social media as a consumer versus harnessing it for your business. Some people can post a picture of their kids to Facebook and see 100 Likes overnight. But small businesses with growing audiences might have a harder time trying to get the same results organically. If [...]
It’s 4:30 PM on a Wednesday. You’re on the clock until 5, but you’ve finished the all of the sweeping or checked out your last customer or filed the day’s paperwork. It’s prime time for daydreaming: what would it be like to be your own boss? You close your eyes, and you’re running a little [...]
Twitter single-handedly transformed brand communication into a brand conversation. While various social media platforms like Instagram, Facebook and Snapchat earn praise for their visual-first approach to social media, Twitter fundamentally changed the game in how brands manage an online identity in the 21st century. With an unparalleled real-time experience, Twitter makes it easy for any [...]
As an entrepreneur, you wear several hats. Some of them might even look good on you. But there will inevitably be some parts of starting and running a business that fall outside your expertise. On top of that, you’re one person: You’ve only got 2 hands and 24 hours in a day. Just because you [...]
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