Twitter single-handedly transformed brand communication into a brand conversation. While various social media platforms like Instagram, Facebook and Snapchat earn praise for their visual-first approach to social media, Twitter fundamentally changed the game in how brands manage an online identity in the 21st century.

With an unparalleled real-time experience, Twitter makes it easy for any brand to have a voice and engage with audiences. Simple, fast and flexible, Twitter is an essential tool for small businesses looking to develop an authentic brand and devoted audience. This guide is here to walk you through everything Twitter, from account setup to #TwitterEtiquette to Advertising on Twitter.

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What You’ll Learn